HCC led the Living Lab in Brașov, focusing on integrating local producers of predominantly small-scale, traditional products into an innovative regional food system that fostered a local food economy and revived the region’s gastronomic heritage. The “Interactive Food Lab” brought together diverse actors from across the food system to co-create and accelerate innovations, strengthening collaboration and building new opportunities for local producers. The Lab was hosted by the Brașov Metropolitan Agency and supported by Iceberg Consulting.
HCC Key contributions:
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Food Accelerator Lab Brasov
FAL Brașov (Food Accelerator Lab Brașov), part of the FoodSHIFT2030 project, was designed to integrate small-scale local producers into an ambitious and innovative regional food system. Led by HCC, the lab worked to strengthen the local food economy, revive the region’s gastronomic heritage, and build a governance framework for sustainable food. Its innovation focus covered five key areas: (1) promoting short food chains that directly connect producers and consumers; (2) documenting and promoting Brașov’s gastronomic heritage, from traditional varieties to regional recipes; (3) pioneering food governance by drafting a city-wide food strategy and influencing public procurement policies; (4) educating and professionalising small producers through training on taxation, marketing, quality schemes, and cooperation, while raising community awareness about the role of local producers in food resilience; and (5) engaging restaurants and citizens in efforts to reduce food waste.
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Food governance workshop
HCC showcased its expertise in food governance and multi-stakeholder facilitation by organising a landmark workshop during Brașov’s Forum of Green Cities under the FoodSHIFT2030 project. Bringing together municipalities and researchers from across Europe alongside Romanian stakeholders, HCC led the discussion on how to define and implement local food governance in practice. The workshop catalysed dialogue on integrating local producers into public procurement, revitalising markets, promoting local gastronomy, and embedding food strategies into city planning. By steering this process, HCC demonstrated its capacity to translate European policy concepts into actionable local strategies, positioning itself as a trusted partner for designing and facilitating participatory governance models in food systems.
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FAL Brașov showcase
In September 2024, Highclere Consulting (HCC) hosted the FAL Brașov Showcase, offering FoodSHIFT2030 partners a hands-on experience of the city-region food system. Over three days, participants met local innovators, explored markets and mountain households, and discovered initiatives on public procurement, producer professionalisation, gastronomy, and food waste reduction. HCC highlighted the challenges faced by small producers while showcasing the potential of cooperation, short supply chains, and local food governance for a more resilient food system.
Find out more about the FoodSHIFT2030 FAL Brașov
FoodSHIFT2030 Project summary
FoodSHIFT2030 was an EU-funded project that set out to accelerate the transition to sustainable, citizen-driven food systems, with a strong focus on promoting more plant-based diets that benefit both people and the environment.
Coordinated by the University of Copenhagen and implemented by a multi-stakeholder consortium of 31 partners, including local governments, SMEs, NGOs, universities, research institutions, and HCC, the project harnessed the transformative power of engaged citizens to drive food system change.
At its core were nine FALs in city regions such as Brașov, Athens, Barcelona, Berlin, and Copenhagen, where existing innovations were tested, scaled, and combined to tackle local food challenges. These were complemented by 27 Enable FoodSHIFT2030 Labs that transferred lessons across Europe.
Through this structure, FoodSHIFT2030 co-created strategies for citizen-driven food governance, supported SMEs, fostered rural-urban linkages, and delivered measurable environmental, economic, and social benefits laying the foundations for lasting impact beyond the project’s lifetime.
Funding program: HORIZON-IA – HORIZON Innovation Actions
Project number: 862716
Period: 1 January 2020 – 31 December 2024
HCC key persons: Raluca Barbu, Cătălina Rogozan
Key words: #FALBrasov #Food #CitizenEmpowerment
Resources: https://foodshift2030.eu/
